The Campus Carrier
Social Media
Award winning student run newspaper on Berry's campus. I ran the newspaper's social media pages from the start of my junior year until I graduated as their Social Media Manager and PR Director.
When I first began working with the Campus Carrier's social media, they did not have an Instagram at all. Now, their Instagram is followed by 25% of the student body, and they are able to better reach their target audience of students, most of which use Instagram.
Meet the staff campaign
We began showcasing pictures of our staff members on our Instagram, with the hopes that if more people knew who worked on our newspaper they would be more inclined to read it. These posts have gained popularity on our page, resulting in followers. Our own staff members also often share the post they are featured in on their pages which helps to draw more people to our content.
humans of berry campaign
Every Tuesday on our Instagram story we meet one random Berry student. They answer a few questions about themselves and then answer a random question from the jar. People like seeing their peers and people they know on their social media, and in this way this campaign has increased engagement on our story, and over 2,000 people have viewed our page since the campaign began.
engaging with our audience
Each week we have an Instagram Poll and a free response question. The responses to both are then published in our printed paper each week. Through this, we hope to influence our social media audience to pick up our physical papers around campus.
Our Facebook page grew by 163 likes and follows during my time running the page. The page has also grown significantly in engagements and likes. We now average more than 75 engagements per post, up by 60 engagements from previous years. This was achieved by targeting posts on Facebook to alumni and parents of students because they are our biggest audience on this platform.
The Twitter page grew by 71 followers during my time running the page.
