"Cheat sweet" with Krispy Kreme

With the new year just beginning, everyone is still trying to keep to their new years resolutions about loosing weight and getting fit. For bakeries, doughnut-makers, and anyone else producing sweet things, this could be bad news. Krispy Kreme has changed the narrative with their new campaign, "Cheat Sweet."

This campaign is really really smart. Most people don't stick to their New Year's resolutions, and Krispy Kreme is giving the everyday American a way to feel like they're doing themselves a favor by enjoying a delicious sugary doughnut. It's a win-win situation for both Krispy Kreme and their consumers, and by using statistics they create a level of trust with their audience that they might not have otherwise achieved. And it makes it logical to ignore the new diet once a week and go get a doughnut, right? Unveiling their new seasonal collection of chocolate covered doughnuts with the "Don't quit, cheat sweet" tagline is another way to get costumers both drooling, and planning their next cheat day.

Krispy Kreme is no newcomer to seasonal marketing. In fact, they've already unveiled one of their limited time doughnuts coming out around Valentine's Day, referencing the end of Sweethearts.

Many brands engage with their audiences through seasonal products and limited time offers. For many companies, it's expected. Here are some social media tips that your brand can learn from Krispy Kreme's seasonal campaigns.

1: Be creative

"Cheat Sweet" isn't the first time that Krispy Kreme has stepped outside the box when it comes to seasonal marketing. During the holiday season, they unveiled their campaign to save gingerbread people by buying their new Gingerbread Glazed Donuts instead. Sure, they had the normal holiday doughnuts too, with ugly sweater themes, but adding a cute appeal to save gingerbread people is memorable enough to inspire more people to buy their doughnuts.

2: Pay attention to the holidays (both big and small)

On social media, even the small holidays (especially the small holidays) can propel people to get out of the house and go grab one-day-only deals. Krispy Kreme takes advantage of so many of these holidays, from National Coffee Day to the Day of the Dozens (12/12). These are the epitome of limited time offers, and people who care about these products will be in the stores to get them.

3: Be aesthetically on brand

No one wants to follow a brand who's feed isn't cute. Incorporating your product into cute photo shoots is a great way to connect with your audience and gain more followers. However, aesthetics are not the only thing that matters. Make sure to post things that are both cute and showcase your product.

4: Engage with your customers

If there are people taking pictures with your product, don't be afraid to repost their content. They'll feel great about being featured on your page, and you get free content. It also shows that real people are loving your product too.